IBM has introduced several new enterprise apps resulting from the partnership it formed with Apple last year. IBM announced the new iOS apps at the Mobile World Congress in Barcelona. The three new mobile apps for iOS can be used in the banking, retail and airline industries and together brings the app repository to 10 industry-specific IBM MobileFirst apps. The first was delivered in December of last year.
The new apps are named Advisor Alerts (Banking), Dynamic Buy (Retail), and Passenger Care (Airline).
Advisor Alerts is designed for enterprises in banking and financial services and promises to help financial professionals prioritize client-related tasks while away from the office. Powered by customized analytics, the app includes a personalized dashboard that displays recommended next steps and alerts about portfolio-affecting events; it also provides a platform for communication with colleagues back at the office.
Dynamic Buy will assist retail buyers make better buying decisions by offering seasonal recommendations and real-time product-performance information.
Lastly, Passenger Care targets the airline industry with an app that empowers customer service agents to address traveler needs from anywhere, leading to a smoother, more personalized experience for passengers while speeding up check-in and easing airport congestion, according to IBM.
All three apps are tailored for iPhone and iPad and are delivered in a secure environment. Incorporating analytics and linked to core enterprise processes, they can be customized for any organization and managed via IBM’s cloud services for iOS devices.
IBM MobileFirst for iOS apps are now available for companies in banking, retail, insurance, financial services, telecommunications, energy and utilities and for governments and airlines. Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi and Sprint are among the more than 50 companies that have adopted the apps so far.
The partnership between Apple and IBM is a win win for both companies as Apple gains easier access to enterprises than it has had in the past, and IBM can tap Apple’s expertise to expand its mobile footprint. Additionally, the partnership enables IBM to focus on offering vertical solutions to their large current customer base.
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