Google Vs Microsoft Apps - Who Wins?

Google continues to encroach on Microsoft’s territory as they win over more business customers with its cloud-based software. Google Apps continues to win over some large customers including organizations such as the Swiss drug maker Hoffmann-La Roche, where over 80,000 employees are currently using Google Apps. Additionally, the US Federal Interior Department has fully deployed the service with approximately 90,000 users.

There are still some criticisms of the Google Docs service in terms of the overall functionality. In fact some users have opted to use LibreOffice instead. Either way Google continues to invest in the apps to bring them to the quality of service and functionality some CIOs feel necessary for deployment. For example, some CIOs have called for improved security and integration between Google Plus and Gmail. 

According to a recent WSJ article, “Google is getting traction” on Microsoft said Melissa Webster, an analyst with IDC. “Its ‘good enough’ product has become pretty good. It looks like 2013 is going to be the year for content and collaboration in the cloud.”

One of the primary reasons organizations have adopted Google Apps is the licensing fees are very competitive. By some calculations of the cost of Google Apps are only about ten percent of the cost of the similar Microsoft applications.

Even though pricing is never the sole consideration when making product selections for an organization is does contribute to the decision process in a meaningful way, probably right behind quality in most cases. Given the fact that Microsoft hardly has a reputation for producing defect free software for most of their products Google will continue to win market share. It will be interesting to see which organization wins at the end of the day.

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