Google Compute Engine Vs Amazon AWS: The Gloves are Off

Google continues to take dead aim at Amazon AWS with their Compute Engine Infrastructure as a Service offering. Now Google is increasing efforts  to win more cloud market share by dropping their prices. Google has announced they are reducing the pricing for Compute Engine by 4 percent.

In response Amazon Web Services reduced the price on Windows on-demand EC2 instances by 26  percent.  That move came within hours of Google cutting prices of most of its GCE instances. The AWS price cuts were for Windows, and that move may have been more directed at Microsoft Windows Azure than Google.

 

Additionally, Google is opening up access to its Google Compute Engine cloud computing environment, letting customers of its Gold Support package ($400 per month) take advantage of the infrastructure as a service.

Google has also added several upgrades to the Compute Engine which they initially introduced in June 2012 as a competitor to Amazon Web Services' (AWS) cloud computing service and other similar offerings from companies such as Rackspace and Savvis.

The infrastructure as a service (IaaS) business continues to become increasingly competitive, with a growing number of vendors opening up their data center resources to organizations looking to run their workloads on rented infrastructures.

 AWS is currently the largest provider but there is increasing competition from other vendors looking to leverage their IT assets and intelligence in the cloud space. Recently, Pivotal—a company that was spun out of EMC and VMware—became official April 1, though its formal introduction is scheduled for April 29.

Another cloud company ProfitBricks extended its scale up vs. scale out cloud sales pitch recently making their largest instance offering even larger. The new maximum instance size is 62 cores and a whopping 240 GB of RAM up from 48 cores and 196 GB of RAM.

 

 

 

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