Cloud Storage Demand Continues Growth

According to Gartner research, the global market for cloud computing is projected to grow approximately 18 percent in 2013, to a total estimate of $131 billion. While small business are increasingly looking to the cloud, large companies have been the early adopters of cloud technology and are poised to continue innovating infrastructure, services and vendor relationships within the cloud
A new survey demonstrates how companies of all sizes are increasingly moving their operations to the cloud. We recently reported that CIOs and other Senior IT professionals have had a love hate relationship with cloud computing the last few years. They love the potential cost savings from cloud applications deployment but hate the thought of compromised security and data loss introduced by the remote hosting of applications.
According to a new survey, "A Snapshot Into Cloud Storage Adoption," by storage solutions company TwinStrata, these emerging Cloud trends are supported.  The survey polled 148 people who recently attended the Cloud Computing Expo in New York. 
In 2012, market research firm IHS iSuppli estimated that storage densities are growing 20 percent annually, enabling organizations to fit more capacity in less space. But according to The Gartner Group, storage capacity demands are growing 40 – 60 percent annually, significantly outpacing density growth, the TwinStrata report states.
 Most organizations quickly face capacity demands that outstrip their on-premises storage. Three in five respondents either agreed or strongly agreed with the statement, "It seems like we are always running out of storage." Senior IT professionals recognize this impending issue and are reacting accordingly, says TwinStrata.
"We've passed the tipping point—across all cloud initiatives," the report says, "more people have actually deployed cloud services than plan to deploy them."
Here are a few more selected highlights from the report:
1. When compared to last year's survey, the overall adoption of cloud services steadily increased across all categories, with Software as a Service reaching 62%.
2. Despite having the second lowest adoption rate today, respondents plan to see the best return from cloud storage. 84% said they use, or plan to use, cloud storage—more than any other cloud initiative.
3. Enterprises with more than 1000 employees ( approx. 60% of respondents) are implementing cloud storage at greater rates than SMBs with fewer than 1000 employees ( about 38% of respondents). 
4. Scalability and storage capacity was the benefit identified most often by cloud storage users. But the general population said they valued offsite data protection for disaster recovery the most.
5. The biggest objection to cloud storage is security and/or loss of control, according to 62% of respondents.

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Bill has been a member of the technology and publishing industries for more than 25 years and brings extensive expertise to the roles of CEO, CIO, and Executive Editor. Most recently, Bill was COO and Co-Founder of and the parent company PSN Inc. Previously, Bill held the position of CTO of both Wiseads New Media and


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