The State of Monetizing the Internet.

Posted by on in Careers

A few statistics about what is happening on the Internet now and what is predicted for the near future.

As of 2012:

There are more than 2 billion people globally online right now.

U.S. digital advertising is now over $ 30 billion.

This accounts for 20% of total ad spending.

Offline advertising share is 62% (77% in 2006)

Online advertising share is 38% (23% in 2006) 

Total U.S. advertising :

 Medium                2006      2011

outdoor                   6%         4%

radio                     11%          7%

print                       20%         9%

online                    23%       38%

television               41%       42%                   


These numbers are quoted from Business Insider.

Enjoyed the article?

Sign-up for our free newsletter to kick off your day with the latest technology insights, or share the article with your friends and contacts on Facebook, Twitter or Google+ using the icons below.

E-mail address

Bill has been a member of the technology and publishing industries for more than 25 years and brings extensive expertise to the roles of CEO, CIO, and Executive Editor. Most recently, Bill was COO and Co-Founder of and the parent company PSN Inc. Previously, Bill held the position of CTO of both Wiseads New Media and


White Papers